Spotify is also paying Starbucks to be able to offer users the chance to earn Starbucks loyalty points – known as stars – that they can use to get free drinks and coffee at Starbucks. These playlists will then be made available on Starbucks’ loyalty app so customers can listen wherever they are. Initially Starbucks employees will receive a subscription to Spotify’s streaming service allowing them to choose the music that is played in its coffee shops. “Starbucks ability to innovate with partners such as Spotify, creating new ways and platforms to engage with our customers, will afford us unprecedented interconnectivity across all of our capabilities, and provide new access points for Spotify as they continue to grow globally.” The Spotify deal Kevin Johnson, president and COO of Starbucks, said: “We plan on building one of the most robust digital ecosystems of any retailer in the world. The Spotify partnership, which launches in the US in the autumn before rolling out to the UK and Canada, is expected to be the first of many as Starbucks looks to build a “robust digital ecosystem”.

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